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Seed Fund Win for Entrepreneurs Rohit Kumar  and Cillian Sugrue

Rohit Kumar, a 2018/19 student of the Master’s in Computer Science, together with Cillian Sugrue, an undergraduate student in Philosophy have been accepted for the New Frontiers Phase 2 programme –  a seed fund of €15,000 and mentorship granted by many of the Enterprise Ireland mentors. This funding is for their joint venture ReactEmo

ReactEmo is a platform that allows video content-creators to measure and identify the quality of their content. ReactEmo connects content-creators with a database of reviewers whose responses are then analysed using our unique product algorithm. By utilising Computer Vision and Emotion AI we are able to measure the true and honest response of viewers to the video content they are watching, the extent to which they connect with it and the feelings that it produces in them. ReactEmo is capable of identifying and tracking the following metrics:

- Attention

- Emotional Reaction

- Age Estimation

- Gender

- Feedback Recording


Where founders met/how company was formed

Rohit and Cillian met on the TCD LaunchBox 2019 programme where Cillian was working as a facilitator and Rohit on another MedTech startup. Rohit conceived the idea over that summer and began developing ReactEmo alongside his other business. In September (2019) Rohit decided to pursue ReactEmo full-time, soon after which he asked Cillian to join in building the company.

To date their partnerships include:

- Google via their Cloud for Startups Programme

- Nvidia via their Inception Programme

- Enterprise Ireland as part of their New Frontiers Phase 2 Programme



Rohit Kumar : Founder & Product Head

Cillian Sugrue : Head of Sales and Marketing,


Posted by:  Catherine O'Connor, Head of External Relations, School of Computer Science and Statistics, Trinity College Dublin.