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ADAPT scoops Technology Ireland Award for disruptive advertising system2018 November 28

The ADAPT Centre has scooped an award for an advert creation system that has the potential to transform the advertising industry and provide a personalised user-experience for all consumers.

The digital content technology centre, a SFI Research Centre, was named winner of the ‘Outstanding Academic Achievement of the Year’ category at the 26th Annual Technology Ireland Industry Awards on Friday 23rd November, beating off stiff competition.

ADAPT’s research created a system that enables automatic in-scene detection and placement of advertisements in videos. The collaborative research project was undertaken with Huawei Ireland who will look to integrate it into its consumer offerings.

Commenting on the win, Professor Vincent Wade, Director of the ADAPT Centre, said: “We are delighted to receive this award in recognition of the innovative research taking place within ADAPT.  Our collaborations with industry provide us with the opportunity to make a real difference in society by developing cutting-edge digital content tools and systems that can transform how we communicate, work and socialise.  We are grateful to Huawei for their support.”

Above: Representatives from ADAPT receive their award.

The novel technology enables “retroactive” product placement and the possibility to deploy highly personalised ads. Speaking about the innovation Professor François Pitie of the ADAPT Centre said: “We developed an AI-powered online advert creation system for next-generation video monetisation. This online system can automatically detect existing billboards in a video, and seamlessly replace those advertisements with new ones. We believe that diversifying our developed system to different domains could completely transform the advertisement industry, and provide a personalised user-experience for all consumers.”

Over 80 of Ireland’s leading software and digital technology firms entered this year’s awards and the winners were announced at an event on Friday in Dublin which was attended by 450 company leaders and national stakeholders from Irish technology companies.

A demonstration video of ADAPT's AI-powered content creation system is available via YouTube


About ADAPT Centre for Digital Content Technology

The ADAPT Centre is the global centre of excellence for digital content technology.  Funded by Science Foundation Ireland, ADAPT is led out of Trinity College Dublin and incorporates the world-class expertise of researchers at Dublin City University, University College Dublin and Dublin Institute of Technology.  ADAPT’s activities encompass research, training at graduate and post-graduate level, and technology transfer activities in the area of digital content including Artificial Intelligence, virtual and augmented reality, multimedia information management and extraction, natural language processing and understanding, social media analysis, multimodal interaction, image and video processing, human-agent interaction, cognitive systems, deep learning and machine learning, amongst others.  ADAPT’s researchers are focused on pushing the boundaries of what is possible to develop next-generation digital technologies that enhance human ability by enabling seamless tech-mediated interaction, communication and engagement. 

ADAPT Centre for Digital Content Technology     

About Technology Ireland: 

Technology Ireland is the technology sector association of Ibec. Representing over 200 members, we advocate on behalf of Ireland’s indigenous and foreign direct investment (FDI) technology companies to Government and policy makers. We make sure Ireland is the most competitive location in the world to grow successful technology businesses. We also develop our own initiatives and services to help member companies prosper. Our mission is to make Ireland a global technology powerhouse.


Copy from Trinity News and Events


Posted by: Catherine O'Connor, Head of External Relations, School of Computer Science and Statistics, Trinity College Dublin.

catherine.oconnor at