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Module Descriptor School of Computer Science and Statistics

Module CodeCS7072
Module Short Title
Semester TaughtSemester 1
Contact Hours

This module will include lectures, readings, exercises, assessments, group work and individual work.

Lectures and group work in class 11 X 3 hours = 33 hours

In addition, students will engage in group and individual work outside these contact hours.

Module PersonnelBrian O’Kane
Learning Outcomes

When students have successfully completed this module, they should be able to:

  • generate innovative business ideas, critically assess them and plan for their practical implementation
  • identify the appropriate intellectual property protection for a business idea
  • understand key accounting and finance concepts
  • apply important finance, accounting, marketing and management skills when designing a business proposition
  • research and develop a business plan, including financial projections
  • understand how investors review a business plan
  • deliver a professional business presentation to specialist and non-specialist audiences
Learning Aims
  • To develop a student’s understanding of innovation and enterprise – and an appreciation of their place in business
  • To develop a student’s creative, idea generation and innovation skills
  • To develop a student’s understanding of the critical importance of intellectual property
  • To provide non-business graduate students with a solid background to important business concepts
  • To develop a student’s business research, planning, critical thinking, and decision-making abilities
  • To develop a student’s business presentation skills

The course uses classroom discussion, student participation, guest speakers, case analysis, and the creation of a summary business plan and presentation, to achieve these aims.

Module Content

Specific topics addressed in this module include:

  • Creativity and Innovation
  • Intellectual Property
  • Entrepreneurship and Intrapreneurship
  • Market Analysis, Strategy and Planning
  • Business Accounting and Forecasting
  • Producing a Business Plan
  • Making a Business Presentation
Recommended Reading List

Reading will be recommended as appropriate during the module.

Module Prerequisites
Assessment Details

Mid-semester assignments:

Individual assignment 1: Innovation

Individual assignment 2: Market research analysis.

End-of-semester assignments:

Group assignment 1: written deliverable in the form of a business plan for an innovative technology-based business.

Group assignment 2: oral presentation based on Group assignment 1.

All assignments must be submitted and passed. 

Module Website
Academic Year of Data2017/18