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Module Descriptor School of Computer Science and Statistics

Module CodeCS3BC1
Module Namee-Business 1
Module Short Title
ECTS5
Semester Taught
Contact HoursLecture hours: 33
Module PersonnelDr Maria Moloney
Learning Outcomes

After successfully completing this module, students will be able to:

  • Identify key strategic considerations for an organisation’s e-business development with relevant and appropriate use of business models.
  • Propose appropriate development and implementation strategies for an e-commerce function through use of case studies, which allow students to understand a range of development options from diverse sectors.
  • Identify the differences between business, consumer, e-government and e-learning environments and identify appropriate business models for each sector.
  • Define and understand e-commerce, e-business, m-commerce, m-cloud computing and understand how, not only companies but entire industries can benefit from the development and use of these new commercials channels
  • Understand how traditional business models have evolved to accommodate the e-commerce function of a business.
  • Identify and understand the benefit of two-sided markets for e-businesses.
  • Investigate new technologies currently being used for e-commerce, i.e cloud computing, Near Field Communication, Artificial Intelligence, 4th Generation networks, Robotics, Internet of Things (i.e. ubiquitous computing, smart homes and cities and wearable technologies)
  • Explain and describe an e-business’ value proposition and related security, ethical, legal, organisational and inter-organisational issues.
Learning Aims

Students learn to apply techniques and technologies in support of electronic business and electronic commerce across a range of market sectors and functional areas. Business drivers and alternative models are explored from a management perspective. The business cycle and related issues such as marketing, security, ethical and legal considerations are explored in local, national and international contexts.

Module Content

 

Weeks

Given by

Topics

Relevant

Readings

1

1-2

MM

The commercial environment
e-Business models
m-cloud computing

Select academic readings

2

3-4

MM

Strategic considerations
Two-sided Markets

 

3

5-6

MM

Innovative eCommerce
NFC technology

(Mobile) Cloud Computing

 

4

6- 7 & 8-9

MM

Artificial Intelligence and Robotics

4th Generation networks
Legal and ethical issues

 

5

10-12

MM

Internet of Things

 

 

Recommended Reading List

2-3 recommended academic readings for each topic covered in class.

A select number of case studies related to course topics.

Powerpoint slides designed for use with the recommended readings may be circulated by the lecturer.

Module Prerequisites
Assessment Details

Title

Set

Due

Weight

Details

Outline project plan

Week 1 of term

N/A

N/A

Allocation of assignment

Presentations with Q & A

Week 2 of term

Weekly

40%

Commencement of presentations. Presentations are made to the class and to the lecturer.

Final examination

 

 

60%

2 hours unseen paper; attempt three questions out of five.

Module Websitehttps://www.scss.tcd.ie/undergraduate/bscis/students/year3.htm
Academic Year of Data