|Module Short Title|
|Contact Hours||One semester, 3.0 hr lecture /workshops per week|
|Module Personnel||Anthony Niland|
After successfully completing this module, students will be able to:
- Develop and propose a roadmap for creating an e-business/ecommerce venture.
- Identify and select key strategic considerations for an organisation's e-business development with relevant and appropriate use of business models and measurement tools.
- Propose appropriate development and implementation strategies linked to an overall justification case, having reviewed a range of development options from diverse sectors and direct and indirect competitors including local, national and international players.
- Identify the differences between business, consumer, e-government and e-learning environments and market spaces and devise appropriate marketing plans for each different sector.
- Apply an understanding of supply chain issues to specific sectors and devise appropriate operational proposals.
- Explain and describe an e-business value proposition and related security, ethical, legal, organisational and inter-organisational issues to a senior management audience.
Students learn to apply techniques and technologies in support of electronic business and electronic commerce across a range of market sectors and functional areas. Business drivers and alternative models are explored from a management perspective. The business cycle and related issues such as marketing, security, ethical and legal considerations and payment processing options are explored in local, national and international contexts.
The commercial environment
Supply chain issues
The justification case and issues arising
Successful launch of a business
B2B, B2C, C2C
Security payment systems
Legal and ethical issues
Senior-level presentations for decision makers
Review and feedback
|Recommended Reading List|
Turban, E. et al (2012) Electronic Commerce: A Managerial Perspective 2012 (7th Ed), or later ,Prentice Hall. ISBN-978027376134 and the supporting companion website and on line chapter.
Additional readings will be advised from the eMarketing and Digital Strategy texts and supporting on line resources by Dave Chaffey / Prentice Hall
An assignment value 30% will be an integral part of this module for completion in groups of 3 to 5 students.
All parts of the assignment must be completed and submitted for the award of a mark .
The Assignment will issue in Term 2 on Week 13 21st January 2016
Term 2 Part 1 Week 14 28th January 2016 Initial proposal
Part 2 Week 16 11th February 2016 Competitor Analysis & Grid
Part 3 Weeks 23,24, Written proposal (week 23, 31st March 2016) with presentations and Q & A .
Cut off time 6.00pm on the Lecture time / day
|Academic Year of Data||2015/16|