Google Adwords Search vs. Google Adwords Display Network vs. Linkedin Ads

This post has nothing to do with Docear, but if you are interested in online marketing, it might be of interest to you. A few days ago, LinkedIn sent me a 50$ voucher for their new “LinkedIn Ads” program. LinkedIn Ads is similar to Google Adwords and allows organizations (such as Docear) to advertise on the profile pages of LinkedIn members (see screenshot).

I was curious how effective LinkedIn Ads would be and started a campaign. In addition, I started a campaign with Google Adwords (see screenshot below) which is the advertisement program of Google. Both campaigns were rather similar and had similar ads. However, results highly differed.

(more…)

Academic Search Engine Optimization: What others think about it

In January we published our article about Academic Search Engine Optimization (ASEO). As expected, feedback varied strongly. Here are some of the opinions on ASEO:

Search engine optimization (SEO) has a golden age in this internet era, but to use it in academic research, it sounds quite strange for me. After reading this publication (pdf) focusing on this issue, my opinion changed.

[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][…] on first impressions it sounds like the stupidest idea I’ve ever heard.

ASEO sounds good to me. I think it’s a good idea.

Good Article..

As you have probably guessed from the above criticisms, I thought that the article was a piece of crap.

In my opinion, being interested in how (academic) search engines function and how scientific papers are indexed and, of course, responding to these… well… circumstances of the scientific citing business is just natural.

Check out the following Blogs to read more about it (some in German and Dutch) (more…)

Academic Search Engine Optimization – make your articles better findable

The Journal of Scholarly Publishing just published our article Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co. The article introduces and discusses the concept of what we call “academic search engine optimization” (ASEO) and define as: “Academic search engine optimization is the creation, publication, and Read more…